Privacy Policy

My Athlete LLC · Last updated: September 18, 2026 · Score provenance and the Verified mark described, what the Meta measurement on our website records, how we write to youth-sports organizations and who processes those business contacts, booking a call, the store rating prompt, and the Training option. Nothing here changes how we use or share data about children

1. Our Service & Your Privacy

My Athlete LLC ("My Athlete", "we", "our", or "us") is a youth sports development tracking application that enables parents, guardians, and coaches to record physical measurements, sport-specific assessments, growth tracking, and team collaboration. This Privacy Policy describes what data we collect, how we use it, who we share it with, and the rights and choices you have. It applies to the My Athlete mobile apps, the web app at app.myathlete.team, our website at myathlete.team, and the emails and notifications we send.

Who we are: My Athlete LLC, a Georgia limited liability company, operates the service and is the controller of the personal information described here. Our contact details are in the "Contact Us" section at the end of this policy.

Who this policy covers: parents and guardians; coaches, team administrators, and program or league staff; athletes aged 13 and older who hold their own account; athletes of any age whose data is managed by a parent, guardian, or coach; and visitors to our website. We write in plain language on purpose; where a law gives a term a specific meaning (for example "sell", "share", or "consumer health data") we say so.

Data Protection Commitment: We do NOT sell your data. We do NOT use child data for behavioral advertising. We do NOT share data with third parties except as necessary to operate the app, and only under strict contractual obligations. We collect the minimum we need, keep it only as long as we need it, and delete it when you ask.

2. Information We Collect & Why

We collect only what we need to operate the app. Each data type is retained as noted below:

Try-before-you-register data: the optional guest reaction test stores its result only on your device. Nothing is sent to us unless you later create an account, at which point the score attaches to the athlete profile you create and follows the retention rules above.

Programs, Leagues & Competitions (added September 16, 2026)

A coach's team can belong to a program (a club or a school's athletics program), and a program can belong to a league. Staff of those organizations use the app to run a season, and the app stores what a season needs. None of it is collected from a family directly: it is entered by the organization's staff or by a coach, or computed from scores and results already in the app.

Data We Do NOT Collect

Where Your Information Comes From

Almost everything we hold was typed into the app by you or by the parent, guardian, or coach who manages an athlete. The only outside sources are the sign-in provider you choose (Apple or Google); the app store that processes your subscription (purchase status via RevenueCat, never card details); the delivery and crash-reporting services that report back whether an email, notification, or app session succeeded; and the marketing-attribution parameters described above. For a league that runs its season on the app, we also read that league's own public website (its published schedule, score and standings pages) to keep the team's calendar and the standings in step; those pages hold team names, dates, venues and scores, and we take nothing about a person from them. We do not buy data about you and we do not combine your data with outside profiles.

Organizations We Write To & Booking a Call (added September 18, 2026)

Business contacts at youth-sports organizations. To tell programs, leagues, gyms and trainers that the app exists, we keep a list of organizations and, for each, a role-based business address (a program's general inbox or a staff role's address published on the organization's own website or in a public youth-sports directory), the organization's name and sport, and what its own public pages say about it. We do not add a named person's address at a free consumer email provider, we take nothing about families or athletes from those pages, and we do not buy lists. We use the list to send a small number of emails introducing the app and to record who asked us to stop. Every such email carries our postal address and a plain way to opt out (reply "no thanks" or use the link); an opt-out goes on a do-not-send list that we keep for as long as we send mail, so that it is honoured. Three providers process this list on our behalf and nothing else: Smartlead sends the mail and records replies, Mission Inbox hosts the mailboxes it goes from, and EmailListVerify checks that an address exists before we write to it. None of them receives app-user, family, athlete or health data. If you want your organization's address removed, write to us and we will remove it, keeping only the record that you asked.

Booking a call with us. If you book a call from our website, Google's appointment page collects your name, email address and the time you chose under Google's own privacy policy, and the booking appears in our calendar. We use it only to hold the call.

Cookies, Local Storage & Similar Technologies

Web app (app.myathlete.team): we use browser local storage to keep you signed in, to remember your consent and display preferences, and to cache data for offline use. Product analytics (PostHog) sets a pseudonymous identifier tied to your account ID. If Meta advertising measurement loads (Sections 7 and 12 explain exactly when it can and how to opt out), Meta may set its own cookies (for example _fbp) governed by Meta's policies.

Marketing website (myathlete.team): we set no analytics cookies of our own; our hosting provider (Cloudflare) may collect aggregate, cookieless performance and security metrics. The site loads Meta's measurement code only if your browser does not send a Global Privacy Control or Do Not Track signal; it records that a page was viewed, how far down it was scrolled, whether the sign-up button came into view, and that a download or sign-up button was clicked, never anything about an athlete. No other third-party advertising cookies are used.

Mobile apps: no cookies. The apps store your session, preferences, and offline cache on the device only.

3. Verifiable Parental Consent (COPPA)

Path A: Parent Adds Their Own Child

When a parent/guardian registers an account and enters their child's information (DOB, sex, measurements, assessments), by saving that data you provide verifiable parental consent under COPPA (15 U.S.C. § 6501) for us to store the child's date of birth and demographics, calculate developmental stage guidance and CDC growth percentiles, enable coach collaboration if the child joins a team, and provide exercise and wellness guidance via the app.

What we log: Parent email address, account creation timestamp, athlete ID, and acceptance of this Privacy Policy. These records are retained for 30 days after account deletion for compliance audit purposes.

Path B: Coach Adds a Minor (Claim-Code Flow)

When a coach creates an athlete profile and generates a unique "claim code" to share with a parent/guardian:

Annual Re-Consent: At each subscription renewal (or annually if free), before first access to the Exercise Library that period, we re-present the Assumption-of-Risk consent. This maintains fresh, informed consent for ongoing exercise access.

Coach Responsibility for Consent

When a coach adds athletes, creates team rosters, or enters any personal information about individuals into the app, the coach — not My Athlete LLC — is responsible for ensuring that the necessary parental or guardian consent has been obtained before entering that information. By entering another person's data, the coach represents and warrants that they have the right to provide that information to us. The claim-code flow above exists so that the parent's own consent is recorded with us before any sensitive detail is stored.

Parent Rights Under COPPA

No over-collection: We do not condition a child's participation in any activity on the child disclosing more personal information than is reasonably necessary to participate. A coach-created pending profile needs only a first name or jersey label and a sport.

How we verify a parent's request: we confirm control of the parent account email that manages the athlete; where a request comes from someone other than the managing account, we ask for reasonable proof of the parent or guardian relationship before acting.

To exercise these rights, use the app or contact us at [email protected]. Our full operator contact details are in the "Contact Us" section at the end of this policy.

4. Sensitive Health Data & DOB Justification

Age (Date of Birth): We collect DOB because it enables age-appropriate assessment recommendations and calculates Peak Height Velocity (PHV), which guides training intensity during growth-sensitive windows (ages 11–15 typically). This is supported by published LTAD (Long-Term Athlete Development) frameworks.

Growth Measurements (Height/Weight/BMI): We collect these because CDC growth percentiles show how an athlete's development compares to age/sex peers. If you prefer not to provide DOB or growth data, some app features will be unavailable; the app will notify you of these limits.

Your Right to Limit Use of Sensitive Data

You may request that we limit the use of an athlete's sensitive data (date of birth, biological sex, height, weight, and BMI) solely to (1) providing the service you requested, (2) ensuring safety and security, and (3) complying with our legal obligations. We do not use sensitive data for advertising, profiling, or any secondary purpose. To exercise this right, contact [email protected].

Not Protected Health Information (PHI): My Athlete is not a healthcare provider and does not provide medical or healthcare services. The growth and performance data we collect is not "protected health information" (PHI) under HIPAA. However, we treat it as sensitive and protect it accordingly.

Optional Estimated Adult Height Range

My Athlete may offer an optional feature that estimates an athlete's possible adult-height range using the athlete's growth measurements, age, biological sex, publicly available CDC growth-reference data, and parent-entered biological parent heights. This feature is parent/guardian-controlled and may be disabled at any time. We store the parents' entered heights and a timestamped record of the opt-in consent; you may remove the parent heights or turn the feature off whenever you like.

The estimate is provided for general informational and educational purposes only. It is not a medical assessment, diagnosis, screening tool, growth evaluation, or guarantee of adult height. It does not determine whether an athlete's growth is normal, abnormal, delayed, advanced, or medically concerning. Many factors affect growth, and actual adult height may fall outside the estimated range. For individualized growth questions, consult a pediatrician or qualified healthcare professional.

How this data is handled: Only a parent or guardian may enable this feature or enter the biological parents' heights. We use the parent heights, the athlete's measurements, and the derived estimate only to provide and display the estimate and to keep the consent record — never for advertising, profiling, or any unrelated purpose, and we do not sell it. If you remove the parent heights or turn the feature off, we delete those height values and the derived estimate; we keep only the minimal opt-in/consent record as needed for security and legal compliance (see Section 8).

Optional Enhanced Growth Velocity

My Athlete offers an optional Enhanced Growth Velocity feature that lets a parent or legal guardian record an athlete's body measurements over time — standing height, weight, sitting height (and the height of the box/stool used), and optional left/right foot length — and view observed changes based on those measurements. Shoe size, if entered, is stored only as context and is never used in any calculation. From what you enter, we calculate raw change since a previous session, annualized observed rates of change, derived leg length and body-segment ratios, and a measurement-quality rating (how well the session was measured — not confidence in the athlete's biological status). This feature is informational and educational only.

It does not diagnose or detect peak height velocity, puberty, biological maturity, a growth disorder, abnormal growth, a medical condition, or injury risk, and it is not a substitute for a pediatrician or other qualified healthcare professional. Annualized rates are estimates and can be affected by measurement technique, equipment, posture, clothing, time of day, and the length of the interval between sessions.

Parent control & visibility: Enhanced Growth Velocity is parent-controlled and private by default. Growth-measurement data is not shown on public profiles or leaderboards and is not available to coaches. Any future option to give a coach access would require a separate, affirmative parent choice. You can edit or delete individual sessions, or delete the athlete's complete growth-measurement history, at any time. We record a versioned opt-in consent (who agreed, when, and to which text). We do not sell this data, disclose it to data brokers, or use it for targeted or cross-context behavioral advertising; we disclose it only to service providers that host, secure, and operate the app on our behalf, when you direct us to, or when legally required. Please do not enter medical diagnoses, Tanner stage, puberty status, or other intimate information in notes.

League Weigh-Ins (added September 16, 2026)

Some youth leagues define a division by weight, and their rules require a weigh-in at certification. Where a league runs its season on the app, league staff and the program's staff may record an athlete's weigh-in (pounds, a date, a weight class) for that purpose. This is the only weight in the app that a family does not enter itself: it is visible to that league's and program's staff only, it is never shown to the team's coach, to the family or on any family surface, and it is never used in a report, certificate, leaderboard or export. It is not used for any other purpose, is not shared with anyone else, and is deleted with the competition. A family may ask the league what it recorded and may ask us to delete it (Section 13). The family's own growth measurements above remain separate and remain the family's to control.

Certification Photos (added September 16, 2026)

Some youth leagues check a player's identity at certification and on game day with a headshot in uniform. Where a league runs its season on the app, its staff may keep one such photo per athlete, and only after the parent or guardian's separate written consent is recorded — the league files the signed consent page with its date, and the app records that it did — or the parent or guardian gives that consent in the app, from their athlete's card in Settings, where they can withdraw it at any time; the app records the date and the policy version they agreed to. The photo is taken on the web app, reduced to a small image, and stored with the athlete's roster row. It is visible to that league's staff only: it is never shown to families, coaches or program staff through the app, and it is never used on a report, certificate, leaderboard, public page or export. It is not used for any other purpose, is not shared with anyone else, and is not used for facial recognition or any automated matching. A parent or guardian may withdraw consent at any time through the league or by asking us (Section 13); the photo is deleted the instant the consent is withdrawn, and in any case with the roster row and the competition.

5. How We Use Your Information

We do NOT use child data for behavioral profiling, targeted advertising, or marketing. We do NOT share data with ad networks or data brokers.

Marketing Content & AI Tools

Some images, videos, or other marketing materials on our website, social media, or advertising may be created or edited using third-party design, editing, or generative-AI tools. We do not use personal information from children, athletes, parents, coaches, or other users to create synthetic marketing content.

No AI / Machine-Learning Training Without Consent

We do NOT use identifiable personal data, athlete health/fitness data, growth measurements, performance scores, images, or private support communications to train artificial-intelligence or machine-learning models, unless you provide a separate, explicit, opt-in consent for that specific purpose. We may use fully aggregated or anonymized data to improve the app and analyze performance.

Optional Benchmark Contribution (Per-Athlete Opt-In)

Where offered, a parent or guardian may choose, separately for each athlete, to let us use that athlete's de-identified assessment scores, together with age at test, sex, sport, position, measurement protocol, timing method, event or site, and verification status, to build aggregate benchmark and percentile reference tables. Individual scores and identity are never published. Declining or withdrawing has no effect on score recording, reports, team access, or any other feature. Permission covers only eligible scores recorded after it is granted, and it can be withdrawn at any time for future benchmark releases; withdrawal does not retract aggregate tables already built without identifying data. We record which version of the permission text was agreed to, and when.

No Automated Decisions With Legal or Similar Effects

Percentiles, grades, "equivalent age" outputs, and other calculations in the app are informational estimates shown to you and to the coaches you authorize. We do not use personal information to make automated decisions that produce legal or similarly significant effects about you or an athlete (for example decisions about eligibility, selection, pricing, or access), and we do not profile users for such purposes.

6. Exercise & Wellness Content — Liability Disclaimer

My Athlete includes an Exercise Library with 1,900+ demonstration videos, coaching cues, and instructional content (licensed). This content is provided for educational reference only and is NOT medical advice, medical treatment, or rehabilitation protocol.

Important Safety Precautions

Wellness Guides & Weekly Check-Ins

The app's nutrition, recovery, and sleep guides are general educational content for families, drawn from published consensus guidance. They are not medical, dietetic, or training advice; they are never individualized to a specific athlete; and they do not diagnose, screen for, treat, or monitor any condition. For guidance specific to your athlete, consult your pediatrician or a registered dietitian nutritionist.

If enabled, the weekly wellness check-in lets a parent or guardian record simple 1–5 ratings (such as sleep, energy, mood, and soreness) for their own athlete. These entries are self-reported, informational family notes — not medical records, symptom tracking, or health monitoring. My Athlete LLC does not review these entries, draws no conclusions or alerts from them, and has no duty to detect, interpret, or act on anything they may reflect. Do not use check-ins to record medical information; contact a healthcare professional directly with any health concern.

7. Third-Party Processors & Data Sharing

We do NOT sell or rent your data. We share data only with trusted service providers who process data solely to operate the app on our behalf:

Programs and leagues (added September 16, 2026): when a coach links a team to a program, or a program joins a league, the staff of that organization can see what their role needs and nothing more. Program staff see their teams' rosters, attendance, the progress reports a coach sends and the eligibility rows for their teams. League staff see every team's eligibility rows, game-day reports, scores, standings, brackets and the audit log, and record weigh-ins where their rules need them. No organization sees a family's growth measurements, wellness check-ins or private notes. Organization staff are bound by the Terms of Service (Section 6) and by their own athlete-safety and privacy obligations; ask the organization what it does with the data it records.

Smartlead, Mission Inbox and EmailListVerify (introduction emails to organizations): process only the business-contact list described in Section 2 - an organization's name and a role-based business address - to send our introduction emails, host the mailboxes they go from, and check that an address exists. They receive no app-user, family, athlete or health data of any kind.

Google Calendar appointment scheduling (booking a call): when someone books a call from our website, Google's page collects their name, email address and chosen time under Google's own privacy policy and shows the booking in our calendar.

Public competition page: a league may switch on a login-free web page for a competition that shows team names, the schedule, finalized scores, standings and brackets. That page shows no person — no athlete, no roster, no coach, no family, no report, no weigh-in — and it is served only while the league keeps the switch on. The league decides whether to publish it and is responsible for that decision.

Service-Provider Obligations: Our service providers (Supabase, Cloudflare, Resend, Expo, PostHog, Sentry, RevenueCat, Stripe, Smartlead, Mission Inbox, EmailListVerify) are contractually required to process personal information only on our behalf, only to provide their services, and not for targeted advertising, profiling, or independent commercial use. Apple and Google act under their own developer and platform terms.

Consent to Collection Is Separate from Third-Party Sharing: Your consent for us to collect and use a child's information does not authorize us to disclose that information to third parties for any purpose beyond operating the app (such as advertising or profiling). We do not make such disclosures. If we ever proposed to share a child's personal information with a third party for a non-core purpose, we would first obtain separate verifiable parental consent.

Categories of Third Parties & Affiliates

For readers whose state law asks for it in these terms: the categories of third parties that may receive personal information are (1) hosting, database, and content-delivery providers; (2) sign-in, app-distribution, payment, and push-delivery platforms (Apple, Google); (3) email delivery, analytics, and crash-reporting providers; (4) an advertising-measurement partner (Meta), which receives no child, athlete, or health data; (5) the coaches and group members you or your athlete's parent choose to share with (see "Community Content Visibility" below and Section 6 of the Terms of Service); and (6) authorities or other parties where required by law (Section 19). We have no affiliates or subsidiaries and share no data with any. The named providers above are the complete list of third parties with whom Consumer Health Data is shared.

Community Content Visibility (Messages, if feature enabled)

Posts and comments in the Messages feature are shared with the group they are posted to — the team, program, or league — meaning every coach, staff member, parent/guardian, and athlete account holder who belongs to that group can read them, along with the author's display name. This sharing is user-directed (you choose to post) and group-internal; it is not disclosure to outside third parties. There is no private direct messaging. A league or program may address a post to a staff group (program owners, head coaches, all coaches, staff) instead of to everyone; such a post is readable only by the adult staff in that role and never by an athlete or a family account. Coaches and organization staff can additionally see whether group members have seen a post ("Seen by" counts) and, for attached training items, per-athlete completion status. Group staff and My Athlete may remove content under the Terms of Service Acceptable Use rules.

Schedule Visibility (Events, RSVPs & Attendance, if your program uses the Schedule)

Events a coach or program posts to a team calendar — the title, time, location and notes — are shared with that team or program in the same way as Messages: every coach, staff member, parent/guardian and athlete account holder who belongs to the group can see them, along with the poster's display name. Each athlete's RSVP answer, and any note added to it, is visible to that same group and its staff. Attendance marks are narrower: they are visible only to the athlete's own family and to the program's staff. Posting is user-directed and group-internal; it is not disclosure to outside third parties.

8. Data Deletion & Retention Schedule

When You Delete Your Account

Inactive Accounts

An account with no activity (no sign-ins, assessments, or data changes) for 24 consecutive months becomes eligible for deletion. Before deleting, we send a notice to the registered email address and wait at least 30 days; signing in during that time keeps the account. Athlete data managed under an inactive coach account is handled the same way, and families who have claimed their athlete keep their own copy regardless.

Written Retention Policy

We do not retain personal information indefinitely. We maintain a written data-retention policy; the retention periods listed in Section 2 and in this section are that policy. We delete or de-identify data once it is no longer reasonably necessary for the specific purpose for which it was collected, or as required by law, and children's personal information is never retained longer than reasonably necessary to fulfil the purpose for which it was collected. We review these periods at least annually. Deletion may be carried out by secure erasure or by irreversible de-identification.

9. FERPA & School-Affiliated Data

If your team is school-affiliated, be aware of FERPA (Family Educational Rights and Privacy Act):

10. Your Privacy Rights by State

United States — All Residents

Comprehensive consumer-privacy laws are in force in California (CCPA/CPRA), Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and other states. Many apply only to businesses above a size threshold. We extend the rights below to every U.S. resident, whatever your state and whether or not a particular law applies to us.

To submit a request, email [email protected] with "Privacy Request" in the subject line. Include your name, account email, and state of residence. We respond within 45 days (extendable once by 45 days with notice). An authorized agent may act for you with written proof of authority.

California

Categories of personal information we collect are listed in Section 2: identifiers and account details; sensitive personal information such as date of birth and health-related measurements; commercial information about subscriptions; internet activity such as feature usage; and inferences limited to growth percentiles and assessment grades. Sources and purposes are in Sections 2 and 5; disclosures for a business purpose are in Section 7. We have not sold personal information in the preceding 12 months. Information collected from consumers we know to be under 16 is treated as sensitive personal information and is never sold or shared. Minors: California residents under 18 may request removal of content they posted in Messages by deleting the post themselves or by contacting us. Shine the Light: we do not disclose personal information to third parties for their own direct marketing.

Colorado, Connecticut, Texas, Oregon & Other States Recognising Universal Opt-Out Signals

We honour the Global Privacy Control signal as an opt-out of sale, sharing, and targeted advertising on our web properties. Where state law requires parental consent to process a known child's data, or opt-in consent before a minor receives targeted advertising, we do not process it without the parent-managed consent described in Section 3, and we serve minors no targeted advertising of any kind.

Nevada

We do NOT sell personal information as defined by Nevada law. You can request confirmation at [email protected]. Nevada's consumer health data law is addressed in Section 11.

11. Consumer Health Data Notice

This section applies to information that may be considered Consumer Health Data under applicable U.S. state consumer-health-privacy laws (such as Washington's My Health My Data Act, Nevada's SB 370, and similar laws), to the extent they apply to us. A standalone Consumer Health Data Privacy notice is also published on our website (myathlete.team/consumer-health-data).

Consumer Health Data may include information linked or reasonably linkable to an athlete that relates to physical health or development — for example, body measurements, height, weight, BMI, growth tracking, performance metrics, weekly wellness check-in ratings, cognitive-baseline results, injury information you voluntarily provide, and related support communications.

We use Consumer Health Data only to:

We do NOT sell Consumer Health Data; use it for targeted or cross-context behavioral advertising; or use it to train AI/ML models (without separate explicit opt-in). We disclose it only to service providers that process it on our behalf under our instructions (see Section 7). You may request access, deletion, correction, or withdrawal of consent at [email protected].

12. Do Not Sell or Share My Personal Information

We do NOT sell personal information for money. We do NOT use child or athlete data for cross-context behavioral advertising, and we do NOT use Consumer Health Data for advertising of any kind.

We do use Meta advertising measurement for adult account holders (Section 7 lists exactly what is and is not sent, and on which pages it can load). Your choices:

Opting out never affects your access to any feature. We do not knowingly sell or share the personal information of consumers under 16 and never will without the opt-in consent the law requires.

13. How to Submit a Privacy Request (Workflow & Appeals)

Submitting a Request

To exercise any privacy right (know, access, correct, delete, limit sensitive data, opt out), email [email protected] with "Privacy Request" in the subject line. Include your name, account email, state of residence, and the nature of your request. An authorized agent may submit a request on your behalf with proof of authorization.

Identity Verification & Response Time

To protect your data, we verify your identity before fulfilling a request (typically by confirming control of the account email). We will respond within 45 days. If we need more time, we may extend by an additional 45 days and will notify you of the extension and the reason.

Appeals

If we deny your request, you may appeal by replying to our denial or emailing [email protected] with "Privacy Appeal" in the subject line. If you remain unsatisfied, you may contact your state Attorney General or applicable privacy authority (for example, the California Privacy Protection Agency).

Non-Discrimination

We will not deny service, charge a different price, or provide a different quality of service because you exercised your privacy rights.

14. Push Notifications & Email Communications

Email Communications (added August 31, 2026)

We send service emails (account confirmation, password recovery, team join requests, policy-change notices) as needed to operate the app. Separately, and only with your opt-in, we send a recurring informational email for parents and coaches summarizing youth-sports research and app features. You can opt out at any time using the unsubscribe link in every such email or the toggle in Settings; unsubscribing never affects service emails. Athlete accounts (ages 13–17) are not included in this program. Delivery is processed by Resend on our behalf under service-provider obligations (see Section 7); we retain only aggregate delivery statistics, never email content analytics tied to a child.

We may send service notifications related to your account and use of the app (e.g., subscription confirmations, security alerts, assessment reminders, important updates). These are part of providing the service.

With your separate consent, we may also send marketing or informational notifications (e.g., feature announcements, tips). You can opt out of these at any time in your device settings or by contacting us; opting out of marketing does not stop essential service notifications.

Children: Notifications relating to a minor's profile are sent to the managing parent/guardian or coach account, not directly to children.

Progress reports & staff channels (added September 16, 2026): a coach or program may send an athlete's progress report to that athlete's family through the app (in-app, by a share link, or in print); we record that it was sent and when the family opened it, and nothing about a report goes to anyone outside the family and the team's staff. Messages that a league or program addresses to a staff group (program owners, head coaches, all coaches, staff) reach only the adult staff in that role; a family is never in a staff channel and is never notified of one.

Asking for a store rating (added September 18, 2026): after an earned moment in the app - a milestone on an athlete's record - your phone may show Apple's or Google's own rating prompt. It is the store's prompt, not ours: we never ask how you feel about the app before showing it, we never decide who sees it from an opinion, and we ask at most once per app version and rarely after that. Dismissing it changes nothing. If something is not right, Settings has a direct line to us at any time.

Emails to organizations: the introduction emails described in Section 2 go to organizations, not to app users. A family or athlete account never receives them, and an opt-out is honoured through the do-not-send list.

15. Third-Party Communication Channels

If you communicate with us or with a team through any third-party channel (e.g., email, SMS, or a messaging platform), your use of that channel is also governed by that provider's terms and privacy policy, which we do not control.

Do not post sensitive information in shared or group channels. You should not post medical records, government identification, payment/bank details, or other highly sensitive information in any team chat or group channel where it may be visible to others. To share sensitive information with us for support, use the private contact email above.

16. Children's Privacy (COPPA Comprehensive)

My Athlete is designed for parent/coach management of youth data, not for child-directed marketing, and it is not directed to children under 13. We do NOT:

Parental Control: All under-13 data is entered and managed by parents/guardians, or by coaches with the parent/guardian's authorization through our claim-code consent flow. If you believe we've collected unauthorized data from a child under 13, contact us immediately so we can delete it. If we learn that we hold personal information from a child under 13 without the required consent, we delete it promptly.

Teen Athlete Accounts (Ages 13–17)

Athletes aged 13 to 17 may hold their own account so they can record and view their own progress. We know these account holders are minors, and we treat them accordingly:

Teens: do not enter medical information, and do not post personal details such as your address or phone number in Messages. If anything in the app makes you uncomfortable, tell a parent, a coach, or us at [email protected].

17. Security & Data Protection

Information Security Program: We maintain a written information security program, overseen by a designated member of our team, that includes administrative, technical, and physical safeguards reasonably designed to protect the confidentiality, integrity, and availability of personal information, appropriate to its sensitivity.

Data Breach Notification: In the event of a data breach, we will notify affected users and regulators as required by applicable law.

Incident Response & Breach Notification: We maintain an incident-response process. If a breach affects your personal information, we will notify you and any regulator without undue delay and within the time required by applicable law, tell you what happened and what we are doing about it, and never charge for that notice.

Your part: keep your password private, use a unique password, sign out on shared devices, and tell us at once if you suspect unauthorized access. No system is perfectly secure; we cannot guarantee absolute security, but we will always be straightforward with you about incidents.

18. International Users

My Athlete is operated from the United States and directed to U.S. families and coaches. Our servers and service providers are located in the United States, so if you use the app from elsewhere your information is transferred to, stored, and processed in the United States, where privacy laws may differ from those of your country. By using the app you understand that this transfer takes place.

European Economic Area, United Kingdom & Switzerland

If you are in the EEA, the UK, or Switzerland, My Athlete LLC is the controller of your personal data. Our legal bases are: performance of a contract (providing the app you signed up for); consent (children's data entered by a parent, sensitive health-related data, optional features, marketing emails, analytics and advertising measurement, each withdrawable at any time); legitimate interests (security, fraud prevention, service communications, and improving the app, balanced against your rights); and legal obligation. You have the rights of access, rectification, erasure, restriction, portability, and objection; the right to withdraw consent without affecting prior processing; and the right to lodge a complaint with your supervisory authority (in the UK, the Information Commissioner's Office). Transfers to the United States rely on standard contractual clauses with our service providers or on your explicit consent. We do not appoint a representative in the EEA or UK because we do not target those markets.

Canada, Australia & Elsewhere

Residents of Canada (PIPEDA and provincial laws), Australia (the Privacy Act and the Australian Privacy Principles), and other countries have comparable rights to access and correct their information and to complain to a privacy regulator. We honour those rights on request at [email protected]. Where local law requires parental consent for a minor older than 13, the parent-managed model described in Section 3 applies.

19. Legal Process, Safety, Business Transfers & Other Disclosures

Beyond the service providers in Section 7, we may disclose personal information only:

De-identified and aggregated data that cannot reasonably be linked to any person (for example how many athletes in a sport recorded a test) is not personal information; we may use and share it, and we commit not to try to re-identify it.

20. Changes to This Privacy Policy

We may update this policy from time to time; the "Last updated" date at the top tells you when. For material changes, especially any that would expand how we use or share children's data, sensitive data, or Consumer Health Data, we will give at least 30 days' notice by email and in-app before the change takes effect, and where the law requires it (for example a new use of a child's information) we will obtain fresh consent rather than rely on notice. Continued use of the app after a change takes effect constitutes acceptance of the updated policy for all other changes. Earlier versions are available on request. We review this policy at least once every 12 months.

21. YouTube API Services

My Athlete LLC operates the YouTube channel @MyAthlete, where we publish our own original marketing and educational videos. To publish and schedule that content we use YouTube API Services, both through our own internal publishing tooling and through third-party scheduling tools that we authorize against our own channel.

Because we use YouTube API Services, we are bound by the YouTube Terms of Service. Google's collection and handling of information through those services is described in the Google Privacy Policy.

This does not involve your data. Our use of YouTube API Services is limited to publishing our own videos to our own channel. We do not use YouTube API Services to collect, request, store, or process any information about you, your athletes, or your team. We do not access viewer data, comments, subscriber lists, watch history, or analytics belonging to any other channel or YouTube user, and we do not use any YouTube data for advertising, profiling, or training machine-learning models.

What is stored: the only credential involved is an OAuth token that authorizes our publishing tools to upload videos to our own channel. That token belongs to the channel owner, is never associated with a My Athlete user account, and is held outside the My Athlete application and database. The material we upload is our own marketing and educational content together with its title, description, and category.

Revoking access: the channel owner may revoke our publishing tools' access to the channel at any time through Google's security settings page. Because we store no YouTube user data, there is nothing further for us to delete; any stored authorization credential is destroyed when access is revoked or when the tool is retired.

22. Contact Us

Questions about this Privacy Policy, or to exercise any right described in it:

My Athlete LLC

Email: [email protected] (put "Privacy Request", "Privacy Appeal", "Do Not Share", or "Consumer Health Data Request" in the subject line so we can route it quickly)

Mailing address: 2500 Dallas Hwy, Ste 202-135, Marietta, GA 30064, USA

We aim to acknowledge every privacy inquiry within 5 business days and to resolve it within the statutory deadline.