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For training programs & facilities

Show every familywhat they’re paying you for.Measured, not remembered.

Your classes make kids faster, stronger and more coordinated. The parent at the front desk only sees the invoice. My Athlete measures the block — the same tests, the same way, start and end — and gives you one page per athlete with your name on it. Free for your program for as long as you share it with your families. Nothing to buy. Set up in an afternoon.

Available now on iOS, Android and the web — free for your program.

$0 Per Program
800+ Assessments Across 15 Sports
50 Athletes per Class
1 Page per Athlete, per Block

Programs & Leagues

Free for your coaches.No risk for any family.Your part: the handoff.

Directors, league officials, club owners and facility operators: every coach in your program runs My Athlete free, and every family they hand it to is free too. You set it up yourself in an afternoon — there is nothing to buy and nobody to book.

Available now on iOS, Android and the web — free for every coach in your program.

$0 Per Coach
8+ Roster to Start
50 Athletes per Team
10 Teams per Account

The Coach Plan

Free for you.No risk for any family.Your part: hand it to them.

You roster your team and record results at practice. Every family on that roster gets a free account and sees their own athlete's results. Nobody on your team is asked for a card.

Available now on iOS, Android and the web — free for active coaches.

$0 While Active
60 Day Season Pass
50 Athlete Roster
1,000+ Assessments

For private trainers

The parent is paying you.Show them it's working.Measured, not remembered.

Your sessions make athletes faster, stronger and more coordinated. The parent who pays for them only sees the hour. My Athlete is a tool you can use for free, as long as you share it with the families of your athletes — it measures the progress, the same tests run the same way every few sessions, and gives you a report to hand each family with your name on it. That is how you prove the value you bring. Set up yourself in an afternoon. Nothing to buy.

Available now on iOS, Android and the web — free for you.

$0 Per Trainer
800+ Assessments Across 15 Sports
50 Clients per Roster
10 Rosters per Account
Who It's For

One Program, Many Coaches

If more than one coach answers to you, this is the page for you. The coach terms don't change — an organization just puts every team under one roof.

🏟️

Clubs

Travel and select clubs running several age groups in the same sport, where each team has its own coach and the same families come back season after season.

🏆

Leagues

Rec and youth leagues with a board, volunteer coaches, and a roster that rebuilds every season. Coaches join the league themselves with a code — you don't have to enter anyone.

🏋️

Training Facilities

Gyms and performance facilities running classes and small groups. Each class is a team; each trainer keeps their own athletes; families see their results between sessions.

🎒

School & Youth Programs

Middle and high school programs, PE departments and youth organizations that need a development record per athlete rather than a shared spreadsheet.

Rolling It Out

Four Moves, and You're Live

Nothing here needs us. You do it in the app, in the order below.

1

Create the organization

A director registers, then starts a league or program. You get two codes: a join code for team coaches, and a staff code for co-directors.

2

Coaches register and join

Each coach makes their own free account as a Coach, creates their team, and enters your join code to link that team to the organization. You don't create their accounts for them.

3

Coaches build rosters

Each coach adds their own athletes — paste the list or add them one at a time. A roster of 8+ starts that coach's Season Pass.

4

Families claim

Every athlete has a claim code. Coaches share them from the roster, or print the whole team's codes. A parent enters the code in their own free account and they're connected.

Every coach in your program follows the same seven-step path as any other coach — it is written out in the Coach Setup Guide, so you can forward one link instead of running a session.

The Problem You Already Know

Parents Re-Book When They Can See It.

A family pays for a block of sessions, watches from the sideline, and asks the only question that matters when the block ends: is it working? An answer from memory is honest and unconvincing. A number from three months ago next to a number from today is neither of those things.

Why Now

The Big Brands Built Their Own. You Don’t Have To.

The nationwide training chains now hand every family certified testing, verified numbers and a progress line — in apps they built themselves. That is where paid training is heading: the parent will expect the numbers. An independent program gets the same thing here without building anything.

What the parent sees today

The invoice

A family pays for a block, watches from the lobby, and asks the only question that matters at renewal: is it working? A coach’s answer from memory is honest and unconvincing.

What the chains now hand over

Verified numbers

Certified coaches, standardized tests, a profile and progress tracking, delivered in their own app. Their families can see the work. That is the new bar for every program that charges by the block.

What you hand over from now on

One page, your name on it

The same tests run the same way at the start and end of the block, every score marked Measured by [your program], and a one-page report per athlete. Then, now, the change.

Inside the App

See It Before You Download

A look at what you get the moment you open the app — on iPhone, Android, and the web.

My Athlete Is Here
My Athlete Is Here

Available now on the App Store, Google Play, and the web — one account covers every device.

Test It the Same Way Every Time
Test It the Same Way Every Time

Every assessment ships with a setup guide, execution steps, and scoring rules — so a result in March is comparable to one in September.

Every Athlete, One Screen
Every Athlete, One Screen

One dashboard for the whole family — streaks, recent sessions, and what each child is due to record next.

One App, Every Kid, Every Sport
One App, Every Kid, Every Sport

Eighteen sports, five developmental stages. Add a second sport or a second child without starting over.

Time It. Tap Save. Done.
Time It. Tap Save. Done.

A built-in stopwatch and one-tap save, so recording at the field takes seconds and works offline.

Proof They’re Getting Better
Proof They’re Getting Better

Progress charts with personal bests and trends over time — the improvement you can actually point at.

Track Growth, Not Guesswork
Track Growth, Not Guesswork

Height and weight plotted against CDC percentile curves — the same reference pediatricians use.

Run the Whole Team
Run the Whole Team

Share a join code, build a roster, assess the whole team in one pass, and post a leaderboard.

1,900+ Exercises. One Library.
1,900+ Exercises. One Library.

Grouped by muscle, with step-by-step instructions, coaching cues, and a demo video for nearly every exercise.

Draw It. Share It. Coach It.
Draw It. Share It. Coach It.

Coach’s Board turns a whiteboard sketch into a saved play your whole staff can pull up. Included with the Team plan.

How a Block Works

Fifteen Minutes at the Start. Fifteen at the End. One Page.

Nothing about how you run classes changes. Measurement Day is one short session at each end of the block, on one phone, athlete after athlete. The report writes itself.

Step 1 · Start of the block 15min

Measurement Day

Pick three to five tests for the age group — we suggest them, equipment-light first. Run them in the app, on one phone, one athlete after another. The protocol video is a tap away for any coach who wants to check the setup. A class of twenty is measured before the drinks break.

Step 2 · End of the block 15min

Same Tests, Same Way

Run the same three to five tests again. That is the whole point: the only thing that changed between the two dates is the athlete. Every score carries the date and the coach who took it.

Step 3 · The handoff 1page

The Page You Hand the Parent

Then. Now. The change. One page per athlete with your program’s name at the top and the next Measurement Day at the bottom. Printed at the desk or sent from your phone. It is the retention conversation, already had.

= Proof of the block, in every family’s hand

Parents re-enrol when they can see it. A number from the start of the block next to a number from the end is neither honest-and-vague nor a sales pitch. It is the work, written down.

See It Work

Watch It Happen

The whole setup, the situations coaches actually land in afterwards, and the two screens your families see. Every one is a recording of the real app — no edits, no mockups.

How the free coach plan works Free for coaches, not a trial. Families keep the latest results you record; Pro is theirs to choose, never yours. Two things to do, and nothing is taken away if you miss them. 1 min 6 sec
The whole setup, start to finish Register, create your team, paste your roster, hand out claim codes, run a session - every step, no edits and no mockups. 1 min 21 sec
We signed up before the club did Your coaches made their teams before anyone created the club. That is the normal order - each coach links the team they already have, and nothing is lost. 1 min 29 sec
A kid from another class shows up Pull them into tonight’s session as a drop-in. Their score lands on their own record and your roster never changes. 44 sec
Who can post where, and who sees it A coach posts to their team, a director to the whole club, and a league post flows down to every family. Always a group, never a person. 1 min 8 sec
Coach’s Focus Star two or three things and every family sees them starred on their own Record screen - then attach them to a message that ticks itself off. 57 sec
The free coach plan, honestly There is no catch, but there is a bar — measured from your own data. Miss it and nothing is taken away; your roster and history stay yours. 33 sec
A batch assessment in progress in the My Athlete app, with scores being entered against each athlete on the class roster.
Measurement Day, one screen The whole class on one screen, one athlete after another, every score marked with who took it. Real screen
A per-athlete progress report in the My Athlete app: the program's name, the athlete's name, and each test showing the earlier value, the current value and the change.
The page you hand the parent Then, now, and the change — one page per athlete, with your program’s name on it. Real report

All guides →

Sport Coverage

18 Sports. Every Developmental Stage.

The same in-app assessment guides your coaches and families see — age-appropriate, aligned to Long-Term Athlete Development, and ready to run on your first Measurement Day.

What You Get

Everything a Program Needs. Nothing to Buy.

The same tools the big brands built in-house, on the free program terms, for every coach on your staff.

🏷️

Classes for Every Coach

Up to ten classes per account, fifty athletes each, every coach on staff on the same free terms. Rosters paste in from whatever you run the front desk on.

⏱️

Batch Assessment

The whole class on one screen. Timed, counted and measured tests, one athlete after another, with the protocol video a tap away. Works offline on the floor.

📚

800+ Assessments, 15 Sports

Age-appropriate tests aligned to long-term athlete development, each with its own protocol video — and 1,900+ exercises to build the block around.

📄

The Per-Athlete Block Report

One page per athlete per block: then, now, the change, with your program’s name on it and the next Measurement Day at the bottom. Print it or send it.

🎟️

Claim Cards for the Desk

Every athlete gets a card. The parent scans it, claims their child’s record in a free account, and sees the latest session with Measured by [your program] on it.

📈

The Program View

Athletes tested, blocks completed, families connected — the whole program on one screen, so you know where every class stands before renewal week.

For Your Families

The Family Keeps the Record. You Keep the Family.

You are handing them something. Here is exactly what it is — and none of it costs them anything to have.

🆓

A Free Account

A parent creates their own account at no cost, scans the claim card, and their child’s record is theirs. No card anywhere in the flow.

📲

The Latest Session, Free

Everything your coaches recorded on the last Measurement Day, on their phone, every score marked with your program’s name and the date.

📄

Your Block Report

The page you hand them: then, now, the change. Their kid against their kid, never against a chart. It is theirs to keep.

🗂️

The Whole Record, Their Call

Keeping the full history over time — every block, every season, the trend — is an optional plan the family chooses for itself. Never yours to sell, never a condition of anything.

The Deal

No Card. No Catch. One Ask.

Free for your program. No risk for any family. Your part: the handoff.

It is free for your program for as long as you share it with the families of your athletes: record the sessions in the app and hand each family their claim card. That is what lets a parent see the work — and it is what keeps the program free.

You

Run the block

Set up your classes, measure at the start and the end, hand each family their claim card and their page. Fifteen minutes at each end. Nothing else changes.

Your families

Claim and see the work

A free account, one scan, and their child’s latest session with your name on it. The full history over time is a plan that is theirs to choose.

Us

Keep it free

Free for your program for as long as the sessions are recorded and the cards are handed out. Miss a block and nothing bad happens: you keep your account, your classes and every result.

Full terms: Terms of Service.

How Free Works

How the Free Season Works

Here is the whole mechanic, in the order it happens. Your Season Pass opens the moment you roster your team. Inside it you assess your athletes, hand out claim codes, and your families claim them. The app measures all of it and shows you exactly where you stand — nothing to submit, nobody to email.

Step 1 · Day 0 8+

Roster Your Team

Create your team — or several, if you run classes — and add 8+ athletes. Your Season Pass starts the moment you do: full coach access, no card, 60 days. Bigger rosters get longer — up to 120 days — with progress checkpoints along the way, all shown in the app.

Step 2 · Twice 80%

Assess Them, Twice

Record assessments for most of your roster on two dates at least a week apart — a baseline, then a retest. That's the whole point of the system. Targets scale with your roster, so a 9-kid team and a 200-athlete facility are both asked for something real and reachable.

Step 3 · The Handoff ½+

Connect Your Families

Tap Share next to each athlete — or print the whole team's codes from Coach Program — and get every family their code. A parent enters it in their own free account and sees their kid's latest results. The ask is at least half your families, more for bigger programs.

Why families claim: only a parent can record their athlete's height and weight together. Your assessments plus their growth profile is what turns scores into the full development picture — no risk for any family you connect.

= Team Plan Free for the Season

And it renews free, season after season, as long as your team keeps assessing and your families stay connected.

Day 0 onward · Season Pass

Try everything, earn it as you go

Full coach access from day one while you work toward the marks — 60 days from your first roster, and longer for bigger rosters, up to 120. No card, nothing to cancel. One Season Pass per coach — after that, it's earned or paid.

Hit the marks · Earned Free

Free for the season, and the next one

Assess your roster on two dates, and have at least half your families claim their athlete and record a first height and weight. Do that inside your window and the season is free — and it renews the same way the season after that.

Missed it? · Nothing lost

You keep your team and your results

Your account, roster and every recorded result stay yours. Batch assessment pauses until the bar is met or a paid plan covers it; you can re-qualify in any season, or subscribe at $24.99/mo. We don't delete a team's work.

The Fine Print, in Plain English

  • No card is ever required to qualify. The free path never touches a checkout.
  • Your families never pay to be connected. Parent accounts are free — claiming their athlete costs nothing, ever. Families only pay if they want Pro for their own household — trend charts, full score history, and multi-sport tracking.
  • The program stays free because it works — for families and for us. We review grants to keep the program sustainable and genuinely family-driven. If a grant ever ends, you keep your roster, your teams, and every result; your account simply moves to the free plan, and Team stays available at standard pricing.
  • Qualification is measured automatically in the app — a progress meter shows exactly where you stand. No forms, no emails, no sales calls.
  • Miss the marks and you lose nothing you recorded. Viewing is free forever; you can re-qualify in any season.
  • The coach plan covers your team. Your own kids at home ride your family's plan, same as every other family.

Program thresholds are measured per season and may be adjusted for future seasons; the bar in force is always shown in the app. Fraudulent activity (fake accounts, fabricated results) voids qualification. Full terms: Terms of Service.

Pricing

Free with your families, or one price that covers them all.

Every program picks a door. Both include the same app.

Team

$24.99/mo
or $199.99/yr (save 33%)

No conditions, just the plan

  • Your teams, up to 50 athletes each
  • 📖 Playbook — design plays & formations
  • Analytics dashboard & Coach's Focus
  • Team roster & batch PDF reports
  • Everything in Pro included
Create your coach account
COVERS YOUR FAMILIES

Program plan

$599/yr
up to 25 athletes · $1,199/yr up to 75 · $2,399/yr up to 200

For programs, facilities, clubs & leagues

  • Every family on your roster gets Pro — nobody in your program is asked to pay
  • Your coaches and staff get Team
  • Coverage follows your roster; 30-day grace when an athlete leaves
  • Annual, billed by card outside the app stores; activated within one business day
  • Larger or multi-location? Ask for a quote
Get the Starter plan — $599/yr

Program · up to 75 athletes · $1,199/yr
Academy · up to 200 athletes · $2,399/yr
Larger or multi-location? Ask for a quote

Pro and Team are purchased in the iOS or Android app and auto-renew until cancelled. The earned plan is granted in-app when your team hits the activity marks. The Program plan is billed annually by card, refundable within 30 days, and does not auto-renew.

FAQ

Straight Answers

Do we have to change how we run classes?

No. Measurement Day is one session a block. Everything else is yours.

Who owns the data?

The family owns their child's record. You keep your program's record of every session you ran.

What does it cost?

Your program picks one of two doors. Free: your program pays nothing, a family claims its child's record at no cost, and keeping the full history over time is an optional upgrade that is theirs to choose and never yours to sell. Program plan: one annual price, from $599 a year for up to 25 athletes, and every family on your roster gets the full record with nothing to buy. Both are on the pricing above.

Is this a medical or fitness assessment?

No. It is a training record — the same tests, repeated. Not a medical tool.

Do you offer a setup call?

You won't need one — setup is self-serve, takes an afternoon, and the Setup Guide walks every step. If you'd rather talk to a person first so the whole thing feels real, you can book twenty minutes (below). Most programs never do.

Can we turn it off?

Any time. Your data stays yours.

What does the program pay?

Nothing, unless you choose to. On the free door there is no per-seat price, no program invoice and no card on file: each coach's plan is free on the coach terms, every family on every roster is free, and the one thing we ask for in return is the handoff — coaches getting their families to claim their athletes. Those terms are written out on the coach page. If you would rather no family is ever asked to pay, the Program plan is one annual price that covers every family on your roster; the bands are on the pricing above.

Do I have to create accounts for my coaches?

No, and you can't — each coach creates their own account and owns it. You hand them the organization's join code; they register as a Coach, create their team, and enter the code to link that team to your program. That is deliberate: the coach's account and their team's data stay with the coach.

Can I see across every team in the program?

Partly, today. You can see the teams that have joined your organization, and each coach can see their own roster and progress. The program-wide roll-up — roster size, sessions recorded and families connected for every team at once — is coming this season, and we'd rather say that than imply it's already there.

What happens to the data when a coach or a season leaves?

The families keep it. When a parent claims their athlete, that record belongs to the household permanently — whichever coach, team or season recorded it. A coach's access is seasonal; the athlete's development record is not. Nothing a program has recorded gets deleted when a coach moves on.

Is it actually free, or does it turn into a bill?

Free, on one stated condition. You get a Season Pass the moment you roster your team — full coach access, no card, 60 days, and longer for bigger rosters, up to 120. Hit the marks inside it (your roster assessed on two dates, and at least half your families claiming their athlete and recording a first height and weight) and the season is free for 180 days before it's checked again — and it renews free every season you stay active. Nothing auto-charges you: there is no card on file to charge.

What exactly counts as "active"?

Two marks, measured automatically and scaled to your program's size: assess most of your rostered athletes on two dates at least a week apart, and have your families become active — a parent claims their athlete with the code you hand them and records a growth entry (only a parent can add height and weight together). A progress meter in the app shows exactly where you stand at all times.

Do my parents have to pay for this to work?

No. Connecting is no risk for any family — a parent creates a free account, enters their athlete's claim code, and sees their kid's latest results the moment you record them. Families only pay if they want Pro for their own household — trend charts, full score history, and multi-sport tracking. Your free plan never depends on any family spending money. And if your program buys the Program plan, every family on your roster gets Pro with nothing to buy at all.

What happens if I don't hit the bar?

Your team keeps its roster and results; batch assessment pauses until the bar is met or a paid plan covers it. We say what the bar is in the app the whole time. You can re-qualify in any season, subscribe at $24.99/mo or $199.99/yr, or be covered by your program's Program plan. We never hold a team's data hostage.

Who owns the athletes' data?

The families do, permanently. Your access as a coach is seasonal — when a family claims their athlete, the record belongs to that household for good, whichever coach or season recorded it. That's the point: you're building each kid a development record that outlasts your season.

How big can my team be, and which sports work?

Up to 50 athletes per team and up to 10 teams per account, across 18 sports — football, soccer, basketball, baseball, volleyball, track & field, and more — with age-appropriate assessments for every developmental stage. Running several classes or age groups? Keep them as separate teams under your account; the program measures your activity across all of them together. Running a club, league or facility with several coaches? Same deal, one organization — see Programs & Leagues.

Rather talk to a person first?

The whole process is built so you never have to — setup is self-serve and takes an afternoon. But if a question is in the way, write to us and a person answers.

[email protected]

Start Your Program Free.

Two minutes to an account; an afternoon to your first class.

Questions? [email protected]